Time for a Re-Vamp?

We have a new design underway with more features and less waffle!  We have been taking a good look at our website over a period of months and applying what we say to our customers to our own site!  What is it’s purpose?  What do we want from it?  and what should we be selling?

When you first start-up you tend to put everything that you can do on your website.  This is not always a bad thing as you never know what people are going to buy from you!  However, what happens after that is you never go back and adjust the website accordingly to what you are selling.

Why is this?  Do we forget? Get sidetracked by that lucrative job that takes all hours?  No-one really has the answer but in a year when everyone is turning to the web for their business promotion shouldn’t we all be having a good look at what we actually sell and what we want to promote and what is old, tired and out-of-date?

At our BNI Meeting this morning, Mark Keatley-Palmer of Sycamore Designs pointed out that quite often companies use the same marketing materials over and over again!  Do you do this?  Is yours tired?  Does it need a new look?

We certainly are under review – what about you? Are you ready for 2010?